Google Ads
Customer: default
Required
74
Matched
37
Available
212
Required covered
50.0%
Google Ads
Required metrics (Life-Care)
Live values aggregated from gads_data.
| Campaign type | Required metric | Status | Score | Manual match | API key | UI name | Value | Manual value | Description | Category | Type | Calc type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Search Branded | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Search Branded | Cost Per Click (CPC) | Required (missing) | 0% | — | — | — | — | — | — | — | ||
| Search Branded | Quality Score | Matched | 65% | metrics.historical_quality_score | Historical Quality Score | — | Google Ads metric: Historical Quality Score | METRIC | INT64 | — | ||
| Search Branded | Impression Share | Matched | 95% | metrics.auction_insight_search_impression_share | Auction Insight Search Impression Share | — | Google Ads metric: Auction Insight Search Impression Share | METRIC | DOUBLE | — | ||
| Search Non-Branded | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Search Non-Branded | Cost Per Click (CPC) | Required (missing) | 55% | — | — | — | — | — | — | — | ||
| Search Non-Branded | Quality Score | Matched | 83% | metrics.historical_quality_score | Historical Quality Score | — | Google Ads metric: Historical Quality Score | METRIC | INT64 | — | ||
| Search Non-Branded | Impression Share | Matched | 95% | metrics.auction_insight_search_impression_share | Auction Insight Search Impression Share | — | Google Ads metric: Auction Insight Search Impression Share | METRIC | DOUBLE | — | ||
| Shopping | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Shopping | Cost Per Click (CPC) | Matched | 65% | metrics.average_cpc | Average Cpc |
9.54 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Average Cpc | METRIC | DOUBLE | — | ||
| Shopping | Impression Share | Matched | 95% | metrics.auction_insight_search_impression_share | Auction Insight Search Impression Share | — | Google Ads metric: Auction Insight Search Impression Share | METRIC | DOUBLE | — | ||
| Shopping | Product Clicks | Matched | 70% | metrics.clicks | Clicks |
61,826 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Clicks | METRIC | INT64 | — | ||
| Shopping | Product Impressions | Matched | 70% | metrics.active_view_impressions | Active View Impressions |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Impressions | METRIC | INT64 | — | ||
| Display | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Display | Cost Per Click (CPC) | Matched | 65% | metrics.average_cpc | Average Cpc |
9.54 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Average Cpc | METRIC | DOUBLE | — | ||
| Display | Cost Per Mille (CPM) | Matched | 70% | metrics.average_cpm | Average Cpm |
178.95 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Average Cpm | METRIC | DOUBLE | — | ||
| Display | Viewable Impressions | Required (missing) | 40% | — | — | — | — | — | — | — | ||
| Display | View-Through Conversions | Matched | 88% | metrics.view_through_conversions | View Through Conversions |
30 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: View Through Conversions | METRIC | INT64 | — | ||
| Performance Max | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Performance Max | Cost Per Click (CPC) | Required (missing) | 55% | — | — | — | — | — | — | — | ||
| Performance Max | Impression Share | Matched | 95% | metrics.auction_insight_search_impression_share | Auction Insight Search Impression Share | — | Google Ads metric: Auction Insight Search Impression Share | METRIC | DOUBLE | — | ||
| Performance Max | Asset Group Performance | Required (missing) | 30% | — | — | — | — | — | — | — | ||
| YouTube | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| YouTube | Cost Per Click (CPC) | Required (missing) | 55% | — | — | — | — | — | — | — | ||
| YouTube | View Rate | Matched | 83% | metrics.video_trueview_view_rate | Video Trueview View Rate |
10.93 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Video Trueview View Rate | METRIC | DOUBLE | — | ||
| YouTube | Video Views | Matched | 95% | metrics.video_trueview_views | Video Trueview Views |
26,581 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Video Trueview Views | METRIC | INT64 | — | ||
| YouTube | Earned Views | Matched | 83% | metrics.engagements | Engagements |
38,790 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Engagements | METRIC | INT64 | — | ||
| Discovery | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Discovery | Cost Per Click (CPC) | Required (missing) | 55% | — | — | — | — | — | — | — | ||
| Local | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Local | Cost Per Click (CPC) | Required (missing) | 55% | — | — | — | — | — | — | — | ||
| Local | Calls | Matched | 83% | metrics.phone_calls | Phone Calls | — | Google Ads metric: Phone Calls | METRIC | INT64 | — | ||
| Local | Directions | Matched | 83% | metrics.all_conversions_from_directions | All Conversions From Directions | — | Google Ads metric: All Conversions From Directions | METRIC | DOUBLE | — | ||
| Smart | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Smart | Cost Per Click (CPC) | Required (missing) | 55% | — | — | — | — | — | — | — | ||
| Remarketing | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Remarketing | Cost Per Click (CPC) | Required (missing) | 55% | — | — | — | — | — | — | — | ||
| Remarketing | Cost Per Mille (CPM) | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Remarketing | Reach | Matched | 83% | metrics.eligible_impressions_from_location_asset_store_reach | Eligible Impressions From Location Asset Store Reach |
119,706 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Eligible Impressions From Location Asset Store Reach | METRIC | INT64 | — | ||
| Sequential Retargeting | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Sequential Retargeting | Cost Per Click (CPC) | Required (missing) | 55% | — | — | — | — | — | — | — | ||
| Dynamic Remarketing | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Dynamic Remarketing | Cost Per Click (CPC) | Required (missing) | 55% | — | — | — | — | — | — | — | ||
| Customer Match | Click-Through Rate (CTR) | Matched | 70% | metrics.active_view_ctr | Active View Ctr |
Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | ||
| Customer Match | Cost Per Click (CPC) | Required (missing) | 55% | — | — | — | — | — | — | — | ||
| ALL CAMPAIGN | Add to cart | Required (missing) | 17% | — | — | — | — | — | — | — | ||
| Search Branded | Conversion Rate | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Search Branded | Cost Per Acquisition (CPA) | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Search Non-Branded | Conversion Rate | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Search Non-Branded | Cost Per Acquisition (CPA) | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Shopping | Conversion Rate | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Shopping | Cost Per Acquisition (CPA) | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Shopping | Average Order Value | Matched | 83% | metrics.average_order_value_micros | Average Order Value Micros |
1,093.44 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: Average Order Value Micros | METRIC | INT64 | — | ||
| Display | Conversion Rate | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Display | Cost Per Acquisition (CPA) | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Display | View-Through Conversions | Matched | 88% | metrics.view_through_conversions | View Through Conversions |
30 Account total (campaign breakdown not stored in gads_data)
|
Google Ads metric: View Through Conversions | METRIC | INT64 | — | ||
| Performance Max | Conversion Rate | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Performance Max | Cost Per Acquisition (CPA) | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| YouTube | Conversion Rate | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| YouTube | Cost Per Acquisition (CPA) | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Discovery | Conversion Rate | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Discovery | Cost Per Acquisition (CPA) | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| App Install | Cost Per Install (CPI) | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| App Install | Install Rate | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| App Install | In-App Actions | Required (missing) | 13% | — | — | — | — | — | — | — | ||
| Local | Store Visits | Matched | 83% | metrics.all_conversions_from_location_asset_store_visits | All Conversions From Location Asset Store Visits | — | Google Ads metric: All Conversions From Location Asset Store Visits | METRIC | DOUBLE | — | ||
| Local | Cost Per Store Visit | Required (missing) | 26% | — | — | — | — | — | — | — | ||
| Smart | Conversion Rate | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Smart | Cost Per Acquisition (CPA) | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Remarketing | Conversion Rate | Required (missing) | 58% | — | — | — | — | — | — | — | ||
| Cost of Ads | Ads Spent | Required (missing) | 9% | — | — | — | — | — | — | — | ||
| Marketing Overall Efficiency | ROAS | Matched | 68% | metrics.all_conversions_value_per_cost | All Conversions Value Per Cost | — | Google Ads metric: All Conversions Value Per Cost | METRIC | DOUBLE | — | ||
| Marketing Overall Efficiency | ROAS | Matched | 68% | metrics.all_conversions_value_per_cost | All Conversions Value Per Cost | — | Google Ads metric: All Conversions Value Per Cost | METRIC | DOUBLE | — | ||
| Marketing Overall Efficiency | ROAS | Matched | 68% | metrics.all_conversions_value_per_cost | All Conversions Value Per Cost | — | Google Ads metric: All Conversions Value Per Cost | METRIC | DOUBLE | — |
Google Ads
Available metrics
Synced from Ads metadata with calc type and current aggregated value.
| API key | UI name | Description | Category | Type | Calc type | Value |
|---|---|---|---|---|---|---|
| metrics.absolute_top_impression_percentage | Absolute Top Impression Percentage | Google Ads metric: Absolute Top Impression Percentage | METRIC | DOUBLE | — | 25.39 |
| metrics.active_view_cpm | Active View Cpm | Google Ads metric: Active View Cpm | METRIC | DOUBLE | — | |
| metrics.active_view_ctr | Active View Ctr | Google Ads metric: Active View Ctr | METRIC | DOUBLE | — | |
| metrics.active_view_impressions | Active View Impressions | Google Ads metric: Active View Impressions | METRIC | INT64 | — | |
| metrics.active_view_measurability | Active View Measurability | Google Ads metric: Active View Measurability | METRIC | DOUBLE | — | |
| metrics.active_view_measurable_cost_micros | Active View Measurable Cost Micros | Google Ads metric: Active View Measurable Cost Micros | METRIC | INT64 | — | |
| metrics.active_view_measurable_impressions | Active View Measurable Impressions | Google Ads metric: Active View Measurable Impressions | METRIC | INT64 | — | |
| metrics.active_view_viewability | Active View Viewability | Google Ads metric: Active View Viewability | METRIC | DOUBLE | — | |
| metrics.all_conversions | All Conversions | Google Ads metric: All Conversions | METRIC | DOUBLE | — | 57,289.49 |
| metrics.all_conversions_by_conversion_date | All Conversions By Conversion Date | Google Ads metric: All Conversions By Conversion Date | METRIC | DOUBLE | — | 57,036.75 |
| metrics.all_conversions_from_click_to_call | All Conversions From Click To Call | Google Ads metric: All Conversions From Click To Call | METRIC | DOUBLE | — | — |
| metrics.all_conversions_from_directions | All Conversions From Directions | Google Ads metric: All Conversions From Directions | METRIC | DOUBLE | — | — |
| metrics.all_conversions_from_interactions_rate | All Conversions From Interactions Rate | Google Ads metric: All Conversions From Interactions Rate | METRIC | DOUBLE | — | 18.33 |
| metrics.all_conversions_from_interactions_value_per_interaction | All Conversions From Interactions Value Per Interaction | Google Ads metric: All Conversions From Interactions Value Per Interaction | METRIC | DOUBLE | — | — |
| metrics.all_conversions_from_location_asset_click_to_call | All Conversions From Location Asset Click To Call | Google Ads metric: All Conversions From Location Asset Click To Call | METRIC | DOUBLE | — | 33 |
| metrics.all_conversions_from_location_asset_directions | All Conversions From Location Asset Directions | Google Ads metric: All Conversions From Location Asset Directions | METRIC | DOUBLE | — | 26 |
| metrics.all_conversions_from_location_asset_menu | All Conversions From Location Asset Menu | Google Ads metric: All Conversions From Location Asset Menu | METRIC | DOUBLE | — | — |
| metrics.all_conversions_from_location_asset_order | All Conversions From Location Asset Order | Google Ads metric: All Conversions From Location Asset Order | METRIC | DOUBLE | — | — |
| metrics.all_conversions_from_location_asset_other_engagement | All Conversions From Location Asset Other Engagement | Google Ads metric: All Conversions From Location Asset Other Engagement | METRIC | DOUBLE | — | 108 |
| metrics.all_conversions_from_location_asset_store_visits | All Conversions From Location Asset Store Visits | Google Ads metric: All Conversions From Location Asset Store Visits | METRIC | DOUBLE | — | — |
| metrics.all_conversions_from_location_asset_website | All Conversions From Location Asset Website | Google Ads metric: All Conversions From Location Asset Website | METRIC | DOUBLE | — | 6 |
| metrics.all_conversions_from_menu | All Conversions From Menu | Google Ads metric: All Conversions From Menu | METRIC | DOUBLE | — | — |
| metrics.all_conversions_from_order | All Conversions From Order | Google Ads metric: All Conversions From Order | METRIC | DOUBLE | — | — |
| metrics.all_conversions_from_other_engagement | All Conversions From Other Engagement | Google Ads metric: All Conversions From Other Engagement | METRIC | DOUBLE | — | — |
| metrics.all_conversions_from_store_visit | All Conversions From Store Visit | Google Ads metric: All Conversions From Store Visit | METRIC | DOUBLE | — | — |
| metrics.all_conversions_from_store_website | All Conversions From Store Website | Google Ads metric: All Conversions From Store Website | METRIC | DOUBLE | — | — |
| metrics.all_conversions_value | All Conversions Value | Google Ads metric: All Conversions Value | METRIC | DOUBLE | — | 335,051.29 |
| metrics.all_conversions_value_by_conversion_date | All Conversions Value By Conversion Date | Google Ads metric: All Conversions Value By Conversion Date | METRIC | DOUBLE | — | 329,239.18 |
| metrics.all_conversions_value_per_cost | All Conversions Value Per Cost | Google Ads metric: All Conversions Value Per Cost | METRIC | DOUBLE | — | — |
| metrics.all_new_customer_lifetime_value | All New Customer Lifetime Value | Google Ads metric: All New Customer Lifetime Value | METRIC | DOUBLE | — | 16.36 |
| metrics.all_value_adjustment | All Value Adjustment | Google Ads metric: All Value Adjustment | METRIC | DOUBLE | — | — |
| metrics.asset_best_performance_cost_percentage | Asset Best Performance Cost Percentage | Google Ads metric: Asset Best Performance Cost Percentage | METRIC | DOUBLE | — | — |
| metrics.asset_best_performance_impression_percentage | Asset Best Performance Impression Percentage | Google Ads metric: Asset Best Performance Impression Percentage | METRIC | DOUBLE | — | — |
| metrics.asset_good_performance_cost_percentage | Asset Good Performance Cost Percentage | Google Ads metric: Asset Good Performance Cost Percentage | METRIC | DOUBLE | — | — |
| metrics.asset_good_performance_impression_percentage | Asset Good Performance Impression Percentage | Google Ads metric: Asset Good Performance Impression Percentage | METRIC | DOUBLE | — | — |
| metrics.asset_learning_performance_cost_percentage | Asset Learning Performance Cost Percentage | Google Ads metric: Asset Learning Performance Cost Percentage | METRIC | DOUBLE | — | — |
| metrics.asset_learning_performance_impression_percentage | Asset Learning Performance Impression Percentage | Google Ads metric: Asset Learning Performance Impression Percentage | METRIC | DOUBLE | — | — |
| metrics.asset_low_performance_cost_percentage | Asset Low Performance Cost Percentage | Google Ads metric: Asset Low Performance Cost Percentage | METRIC | DOUBLE | — | — |
| metrics.asset_low_performance_impression_percentage | Asset Low Performance Impression Percentage | Google Ads metric: Asset Low Performance Impression Percentage | METRIC | DOUBLE | — | — |
| metrics.asset_pinned_as_description_position_one_count | Asset Pinned As Description Position One Count | Google Ads metric: Asset Pinned As Description Position One Count | METRIC | INT64 | — | — |
| metrics.asset_pinned_as_description_position_two_count | Asset Pinned As Description Position Two Count | Google Ads metric: Asset Pinned As Description Position Two Count | METRIC | INT64 | — | — |
| metrics.asset_pinned_as_headline_position_one_count | Asset Pinned As Headline Position One Count | Google Ads metric: Asset Pinned As Headline Position One Count | METRIC | INT64 | — | — |
| metrics.asset_pinned_as_headline_position_three_count | Asset Pinned As Headline Position Three Count | Google Ads metric: Asset Pinned As Headline Position Three Count | METRIC | INT64 | — | — |
| metrics.asset_pinned_as_headline_position_two_count | Asset Pinned As Headline Position Two Count | Google Ads metric: Asset Pinned As Headline Position Two Count | METRIC | INT64 | — | — |
| metrics.asset_pinned_total_count | Asset Pinned Total Count | Google Ads metric: Asset Pinned Total Count | METRIC | INT64 | — | — |
| metrics.asset_unrated_performance_cost_percentage | Asset Unrated Performance Cost Percentage | Google Ads metric: Asset Unrated Performance Cost Percentage | METRIC | DOUBLE | — | — |
| metrics.asset_unrated_performance_impression_percentage | Asset Unrated Performance Impression Percentage | Google Ads metric: Asset Unrated Performance Impression Percentage | METRIC | DOUBLE | — | — |
| metrics.auction_insight_search_absolute_top_impression_percentage | Auction Insight Search Absolute Top Impression Percentage | Google Ads metric: Auction Insight Search Absolute Top Impression Percentage | METRIC | DOUBLE | — | — |
| metrics.auction_insight_search_impression_share | Auction Insight Search Impression Share | Google Ads metric: Auction Insight Search Impression Share | METRIC | DOUBLE | — | — |
| metrics.auction_insight_search_outranking_share | Auction Insight Search Outranking Share | Google Ads metric: Auction Insight Search Outranking Share | METRIC | DOUBLE | — | — |
| metrics.auction_insight_search_overlap_rate | Auction Insight Search Overlap Rate | Google Ads metric: Auction Insight Search Overlap Rate | METRIC | DOUBLE | — | — |
| metrics.auction_insight_search_position_above_rate | Auction Insight Search Position Above Rate | Google Ads metric: Auction Insight Search Position Above Rate | METRIC | DOUBLE | — | — |
| metrics.auction_insight_search_top_impression_percentage | Auction Insight Search Top Impression Percentage | Google Ads metric: Auction Insight Search Top Impression Percentage | METRIC | DOUBLE | — | — |
| metrics.average_cart_size | Average Cart Size | Google Ads metric: Average Cart Size | METRIC | DOUBLE | — | 77.12 |
| metrics.average_cost | Average Cost | Google Ads metric: Average Cost | METRIC | DOUBLE | — | 6,102,476.02 |
| metrics.average_cpc | Average Cpc | Google Ads metric: Average Cpc | METRIC | DOUBLE | — | 9.54 |
| metrics.average_cpe | Average Cpe | Google Ads metric: Average Cpe | METRIC | DOUBLE | — | 260,337.25 |
| metrics.average_cpm | Average Cpm | Google Ads metric: Average Cpm | METRIC | DOUBLE | — | 178.95 |
| metrics.average_impression_frequency_per_user | Average Impression Frequency Per User | Google Ads metric: Average Impression Frequency Per User | METRIC | DOUBLE | — | — |
| metrics.average_order_value_micros | Average Order Value Micros | Google Ads metric: Average Order Value Micros | METRIC | INT64 | — | 1,093.44 |
| metrics.average_page_views | Average Page Views | Google Ads metric: Average Page Views | METRIC | DOUBLE | — | — |
| metrics.average_target_cpa_micros | Average Target Cpa Micros | Google Ads metric: Average Target Cpa Micros | METRIC | INT64 | — | — |
| metrics.average_target_roas | Average Target Roas | Google Ads metric: Average Target Roas | METRIC | DOUBLE | — | — |
| metrics.average_time_on_site | Average Time On Site | Google Ads metric: Average Time On Site | METRIC | DOUBLE | — | — |
| metrics.average_video_watch_time_duration_millis | Average Video Watch Time Duration Millis | Google Ads metric: Average Video Watch Time Duration Millis | METRIC | INT64 | — | 491,850 |
| metrics.benchmark_average_max_cpc | Benchmark Average Max Cpc | Google Ads metric: Benchmark Average Max Cpc | METRIC | DOUBLE | — | — |
| metrics.benchmark_ctr | Benchmark Ctr | Google Ads metric: Benchmark Ctr | METRIC | DOUBLE | — | — |
| metrics.biddable_app_install_conversions | Biddable App Install Conversions | Google Ads metric: Biddable App Install Conversions | METRIC | DOUBLE | — | — |
| metrics.biddable_app_post_install_conversions | Biddable App Post Install Conversions | Google Ads metric: Biddable App Post Install Conversions | METRIC | DOUBLE | — | — |
| metrics.biddable_cohort_app_post_install_conversions | Biddable Cohort App Post Install Conversions | Google Ads metric: Biddable Cohort App Post Install Conversions | METRIC | DOUBLE | — | — |
| metrics.bounce_rate | Bounce Rate | Google Ads metric: Bounce Rate | METRIC | DOUBLE | — | — |
| metrics.clicks | Clicks | Google Ads metric: Clicks | METRIC | INT64 | — | 61,826 |
| metrics.clicks_unique_query_clusters | Clicks Unique Query Clusters | Google Ads metric: Clicks Unique Query Clusters | METRIC | INT64 | — | 22,703 |
| metrics.combined_clicks | Combined Clicks | Google Ads metric: Combined Clicks | METRIC | INT64 | — | — |
| metrics.combined_clicks_per_query | Combined Clicks Per Query | Google Ads metric: Combined Clicks Per Query | METRIC | DOUBLE | — | — |
| metrics.combined_queries | Combined Queries | Google Ads metric: Combined Queries | METRIC | INT64 | — | — |
| metrics.content_budget_lost_impression_share | Content Budget Lost Impression Share | Google Ads metric: Content Budget Lost Impression Share | METRIC | DOUBLE | — | — |
| metrics.content_impression_share | Content Impression Share | Google Ads metric: Content Impression Share | METRIC | DOUBLE | — | — |
| metrics.content_rank_lost_impression_share | Content Rank Lost Impression Share | Google Ads metric: Content Rank Lost Impression Share | METRIC | DOUBLE | — | — |
| metrics.conversions | Conversions | Google Ads metric: Conversions | METRIC | DOUBLE | — | 1,174.74 |
| metrics.conversions_by_conversion_date | Conversions By Conversion Date | Google Ads metric: Conversions By Conversion Date | METRIC | DOUBLE | — | 1,173 |
| metrics.conversions_from_interactions_rate | Conversions From Interactions Rate | Google Ads metric: Conversions From Interactions Rate | METRIC | DOUBLE | — | 0.39 |
| metrics.conversions_from_interactions_value_per_interaction | Conversions From Interactions Value Per Interaction | Google Ads metric: Conversions From Interactions Value Per Interaction | METRIC | DOUBLE | — | — |
| metrics.conversions_unique_query_clusters | Conversions Unique Query Clusters | Google Ads metric: Conversions Unique Query Clusters | METRIC | INT64 | — | 1,001 |
| metrics.conversions_value | Conversions Value | Google Ads metric: Conversions Value | METRIC | DOUBLE | — | 43,714.12 |
| metrics.conversions_value_by_conversion_date | Conversions Value By Conversion Date | Google Ads metric: Conversions Value By Conversion Date | METRIC | DOUBLE | — | 43,615.34 |
| metrics.conversions_value_per_cost | Conversions Value Per Cost | Google Ads metric: Conversions Value Per Cost | METRIC | DOUBLE | — | — |
| metrics.cost_converted_currency_per_platform_comparable_conversion | Cost Converted Currency Per Platform Comparable Conversion | Google Ads metric: Cost Converted Currency Per Platform Comparable Conversion | METRIC | DOUBLE | — | — |
| metrics.cost_micros | Cost Micros | Google Ads metric: Cost Micros | METRIC | INT64 | — | 19,005.56 |
| metrics.cost_of_goods_sold_micros | Cost Of Goods Sold Micros | Google Ads metric: Cost Of Goods Sold Micros | METRIC | INT64 | — | — |
| metrics.cost_per_all_conversions | Cost Per All Conversions | Google Ads metric: Cost Per All Conversions | METRIC | DOUBLE | — | 10,303,514.00 |
| metrics.cost_per_conversion | Cost Per Conversion | Google Ads metric: Cost Per Conversion | METRIC | DOUBLE | — | 512,037,266.53 |
| metrics.cost_per_current_model_attributed_conversion | Cost Per Current Model Attributed Conversion | Google Ads metric: Cost Per Current Model Attributed Conversion | METRIC | DOUBLE | — | — |
| metrics.cost_per_platform_comparable_conversion | Cost Per Platform Comparable Conversion | Google Ads metric: Cost Per Platform Comparable Conversion | METRIC | DOUBLE | — | — |
| metrics.coviewed_impressions | Coviewed Impressions | Google Ads metric: Coviewed Impressions | METRIC | INT64 | — | — |
| metrics.cross_device_conversions | Cross Device Conversions | Google Ads metric: Cross Device Conversions | METRIC | DOUBLE | — | 589.32 |
| metrics.cross_device_conversions_value | Cross Device Conversions Value | Google Ads metric: Cross Device Conversions Value | METRIC | DOUBLE | — | — |
| metrics.cross_device_conversions_value_micros | Cross Device Conversions Value Micros | Google Ads metric: Cross Device Conversions Value Micros | METRIC | INT64 | — | 8,073.67 |
| metrics.cross_sell_cost_of_goods_sold_micros | Cross Sell Cost Of Goods Sold Micros | Google Ads metric: Cross Sell Cost Of Goods Sold Micros | METRIC | INT64 | — | — |
| metrics.cross_sell_gross_profit_micros | Cross Sell Gross Profit Micros | Google Ads metric: Cross Sell Gross Profit Micros | METRIC | INT64 | — | — |
| metrics.cross_sell_revenue_micros | Cross Sell Revenue Micros | Google Ads metric: Cross Sell Revenue Micros | METRIC | INT64 | — | 8,583.42 |
| metrics.cross_sell_units_sold | Cross Sell Units Sold | Google Ads metric: Cross Sell Units Sold | METRIC | DOUBLE | — | 623.57 |
| metrics.ctr | Ctr | Google Ads metric: Ctr | METRIC | DOUBLE | — | 0.59 |
| metrics.current_model_attributed_conversions | Current Model Attributed Conversions | Google Ads metric: Current Model Attributed Conversions | METRIC | DOUBLE | — | — |
| metrics.current_model_attributed_conversions_from_interactions_rate | Current Model Attributed Conversions From Interactions Rate | Google Ads metric: Current Model Attributed Conversions From Interactions Rate | METRIC | DOUBLE | — | — |
| metrics.current_model_attributed_conversions_from_interactions_value_per_interaction | Current Model Attributed Conversions From Interactions Value Per Interaction | Google Ads metric: Current Model Attributed Conversions From Interactions Value Per Interaction | METRIC | DOUBLE | — | — |
| metrics.current_model_attributed_conversions_value | Current Model Attributed Conversions Value | Google Ads metric: Current Model Attributed Conversions Value | METRIC | DOUBLE | — | — |
| metrics.current_model_attributed_conversions_value_per_cost | Current Model Attributed Conversions Value Per Cost | Google Ads metric: Current Model Attributed Conversions Value Per Cost | METRIC | DOUBLE | — | — |
| metrics.eligible_impressions_from_location_asset_store_reach | Eligible Impressions From Location Asset Store Reach | Google Ads metric: Eligible Impressions From Location Asset Store Reach | METRIC | INT64 | — | 119,706 |
| metrics.engagement_rate | Engagement Rate | Google Ads metric: Engagement Rate | METRIC | DOUBLE | — | 15.69 |
| metrics.engagements | Engagements | Google Ads metric: Engagements | METRIC | INT64 | — | 38,790 |
| metrics.general_invalid_click_rate | General Invalid Click Rate | Google Ads metric: General Invalid Click Rate | METRIC | DOUBLE | — | 1.26 |
| metrics.general_invalid_clicks | General Invalid Clicks | Google Ads metric: General Invalid Clicks | METRIC | INT64 | — | 2,684 |
| metrics.gmail_forwards | Gmail Forwards | Google Ads metric: Gmail Forwards | METRIC | INT64 | — | — |
| metrics.gmail_saves | Gmail Saves | Google Ads metric: Gmail Saves | METRIC | INT64 | — | — |
| metrics.gmail_secondary_clicks | Gmail Secondary Clicks | Google Ads metric: Gmail Secondary Clicks | METRIC | INT64 | — | — |
| metrics.gross_profit_margin | Gross Profit Margin | Google Ads metric: Gross Profit Margin | METRIC | DOUBLE | — | — |
| metrics.gross_profit_micros | Gross Profit Micros | Google Ads metric: Gross Profit Micros | METRIC | INT64 | — | — |
| metrics.historical_quality_score | Historical Quality Score | Google Ads metric: Historical Quality Score | METRIC | INT64 | — | — |
| metrics.hotel_average_lead_value_micros | Hotel Average Lead Value Micros | Google Ads metric: Hotel Average Lead Value Micros | METRIC | DOUBLE | — | — |
| metrics.hotel_commission_rate_micros | Hotel Commission Rate Micros | Google Ads metric: Hotel Commission Rate Micros | METRIC | INT64 | — | — |
| metrics.hotel_eligible_impressions | Hotel Eligible Impressions | Google Ads metric: Hotel Eligible Impressions | METRIC | INT64 | — | — |
| metrics.hotel_expected_commission_cost | Hotel Expected Commission Cost | Google Ads metric: Hotel Expected Commission Cost | METRIC | DOUBLE | — | — |
| metrics.hotel_price_difference_percentage | Hotel Price Difference Percentage | Google Ads metric: Hotel Price Difference Percentage | METRIC | DOUBLE | — | — |
| metrics.impressions | Impressions | Google Ads metric: Impressions | METRIC | INT64 | — | 3,358,293 |
| metrics.impressions_from_store_reach | Impressions From Store Reach | Google Ads metric: Impressions From Store Reach | METRIC | INT64 | — | — |
| metrics.impressions_unique_query_clusters | Impressions Unique Query Clusters | Google Ads metric: Impressions Unique Query Clusters | METRIC | INT64 | — | 478,410 |
| metrics.interaction_rate | Interaction Rate | Google Ads metric: Interaction Rate | METRIC | DOUBLE | — | 0.93 |
| metrics.interactions | Interactions | Google Ads metric: Interactions | METRIC | INT64 | — | 100,094 |
| metrics.invalid_click_rate | Invalid Click Rate | Google Ads metric: Invalid Click Rate | METRIC | DOUBLE | — | 1.86 |
| metrics.invalid_clicks | Invalid Clicks | Google Ads metric: Invalid Clicks | METRIC | INT64 | — | 3,964 |
| metrics.lead_cost_of_goods_sold_micros | Lead Cost Of Goods Sold Micros | Google Ads metric: Lead Cost Of Goods Sold Micros | METRIC | INT64 | — | — |
| metrics.lead_gross_profit_micros | Lead Gross Profit Micros | Google Ads metric: Lead Gross Profit Micros | METRIC | INT64 | — | — |
| metrics.lead_revenue_micros | Lead Revenue Micros | Google Ads metric: Lead Revenue Micros | METRIC | INT64 | — | 14,640.35 |
| metrics.lead_units_sold | Lead Units Sold | Google Ads metric: Lead Units Sold | METRIC | DOUBLE | — | 932.83 |
| metrics.linked_entities_count | Linked Entities Count | Google Ads metric: Linked Entities Count | METRIC | INT64 | — | — |
| metrics.message_chat_rate | Message Chat Rate | Google Ads metric: Message Chat Rate | METRIC | DOUBLE | — | — |
| metrics.message_chats | Message Chats | Google Ads metric: Message Chats | METRIC | INT64 | — | — |
| metrics.message_impressions | Message Impressions | Google Ads metric: Message Impressions | METRIC | INT64 | — | — |
| metrics.mobile_friendly_clicks_percentage | Mobile Friendly Clicks Percentage | Google Ads metric: Mobile Friendly Clicks Percentage | METRIC | DOUBLE | — | — |
| metrics.new_customer_lifetime_value | New Customer Lifetime Value | Google Ads metric: New Customer Lifetime Value | METRIC | DOUBLE | — | 16.36 |
| metrics.optimization_score_uplift | Optimization Score Uplift | Google Ads metric: Optimization Score Uplift | METRIC | DOUBLE | — | — |
| metrics.orders | Orders | Google Ads metric: Orders | METRIC | DOUBLE | — | 1,135.07 |
| metrics.organic_clicks | Organic Clicks | Google Ads metric: Organic Clicks | METRIC | INT64 | — | — |
| metrics.organic_clicks_per_query | Organic Clicks Per Query | Google Ads metric: Organic Clicks Per Query | METRIC | DOUBLE | — | — |
| metrics.organic_impressions | Organic Impressions | Google Ads metric: Organic Impressions | METRIC | INT64 | — | — |
| metrics.organic_impressions_per_query | Organic Impressions Per Query | Google Ads metric: Organic Impressions Per Query | METRIC | DOUBLE | — | — |
| metrics.organic_queries | Organic Queries | Google Ads metric: Organic Queries | METRIC | INT64 | — | — |
| metrics.percent_new_visitors | Percent New Visitors | Google Ads metric: Percent New Visitors | METRIC | DOUBLE | — | — |
| metrics.phone_calls | Phone Calls | Google Ads metric: Phone Calls | METRIC | INT64 | — | — |
| metrics.phone_impressions | Phone Impressions | Google Ads metric: Phone Impressions | METRIC | INT64 | — | — |
| metrics.phone_through_rate | Phone Through Rate | Google Ads metric: Phone Through Rate | METRIC | DOUBLE | — | — |
| metrics.platform_comparable_conversions | Platform Comparable Conversions | Google Ads metric: Platform Comparable Conversions | METRIC | DOUBLE | — | — |
| metrics.platform_comparable_conversions_by_conversion_date | Platform Comparable Conversions By Conversion Date | Google Ads metric: Platform Comparable Conversions By Conversion Date | METRIC | DOUBLE | — | — |
| metrics.platform_comparable_conversions_from_interactions_rate | Platform Comparable Conversions From Interactions Rate | Google Ads metric: Platform Comparable Conversions From Interactions Rate | METRIC | DOUBLE | — | — |
| metrics.platform_comparable_conversions_from_interactions_value_per_interaction | Platform Comparable Conversions From Interactions Value Per Interaction | Google Ads metric: Platform Comparable Conversions From Interactions Value Per Interaction | METRIC | DOUBLE | — | — |
| metrics.platform_comparable_conversions_value | Platform Comparable Conversions Value | Google Ads metric: Platform Comparable Conversions Value | METRIC | DOUBLE | — | — |
| metrics.platform_comparable_conversions_value_by_conversion_date | Platform Comparable Conversions Value By Conversion Date | Google Ads metric: Platform Comparable Conversions Value By Conversion Date | METRIC | DOUBLE | — | — |
| metrics.platform_comparable_conversions_value_per_cost | Platform Comparable Conversions Value Per Cost | Google Ads metric: Platform Comparable Conversions Value Per Cost | METRIC | DOUBLE | — | — |
| metrics.primary_impressions | Primary Impressions | Google Ads metric: Primary Impressions | METRIC | INT64 | — | — |
| metrics.publisher_organic_clicks | Publisher Organic Clicks | Google Ads metric: Publisher Organic Clicks | METRIC | INT64 | — | — |
| metrics.publisher_purchased_clicks | Publisher Purchased Clicks | Google Ads metric: Publisher Purchased Clicks | METRIC | INT64 | — | — |
| metrics.publisher_unknown_clicks | Publisher Unknown Clicks | Google Ads metric: Publisher Unknown Clicks | METRIC | INT64 | — | — |
| metrics.relative_ctr | Relative Ctr | Google Ads metric: Relative Ctr | METRIC | DOUBLE | — | — |
| metrics.results_conversions_purchase | Results Conversions Purchase | Google Ads metric: Results Conversions Purchase | METRIC | DOUBLE | — | — |
| metrics.revenue_micros | Revenue Micros | Google Ads metric: Revenue Micros | METRIC | INT64 | — | 40,165.52 |
| metrics.search_absolute_top_impression_share | Search Absolute Top Impression Share | Google Ads metric: Search Absolute Top Impression Share | METRIC | DOUBLE | — | — |
| metrics.search_budget_lost_absolute_top_impression_share | Search Budget Lost Absolute Top Impression Share | Google Ads metric: Search Budget Lost Absolute Top Impression Share | METRIC | DOUBLE | — | — |
| metrics.search_budget_lost_impression_share | Search Budget Lost Impression Share | Google Ads metric: Search Budget Lost Impression Share | METRIC | DOUBLE | — | 5.00 |
| metrics.search_budget_lost_top_impression_share | Search Budget Lost Top Impression Share | Google Ads metric: Search Budget Lost Top Impression Share | METRIC | DOUBLE | — | — |
| metrics.search_click_share | Search Click Share | Google Ads metric: Search Click Share | METRIC | DOUBLE | — | — |
| metrics.search_exact_match_impression_share | Search Exact Match Impression Share | Google Ads metric: Search Exact Match Impression Share | METRIC | DOUBLE | — | 3.10 |
| metrics.search_impression_share | Search Impression Share | Google Ads metric: Search Impression Share | METRIC | DOUBLE | — | 7.38 |
| metrics.search_rank_lost_absolute_top_impression_share | Search Rank Lost Absolute Top Impression Share | Google Ads metric: Search Rank Lost Absolute Top Impression Share | METRIC | DOUBLE | — | — |
| metrics.search_rank_lost_impression_share | Search Rank Lost Impression Share | Google Ads metric: Search Rank Lost Impression Share | METRIC | DOUBLE | — | 18.63 |
| metrics.search_rank_lost_top_impression_share | Search Rank Lost Top Impression Share | Google Ads metric: Search Rank Lost Top Impression Share | METRIC | DOUBLE | — | — |
| metrics.search_top_impression_share | Search Top Impression Share | Google Ads metric: Search Top Impression Share | METRIC | DOUBLE | — | — |
| metrics.sk_ad_network_installs | Sk Ad Network Installs | Google Ads metric: Sk Ad Network Installs | METRIC | INT64 | — | — |
| metrics.sk_ad_network_total_conversions | Sk Ad Network Total Conversions | Google Ads metric: Sk Ad Network Total Conversions | METRIC | INT64 | — | — |
| metrics.speed_score | Speed Score | Google Ads metric: Speed Score | METRIC | INT64 | — | — |
| metrics.store_visits_last_click_model_attributed_conversions | Store Visits Last Click Model Attributed Conversions | Google Ads metric: Store Visits Last Click Model Attributed Conversions | METRIC | DOUBLE | — | — |
| metrics.top_impression_percentage | Top Impression Percentage | Google Ads metric: Top Impression Percentage | METRIC | DOUBLE | — | 28.05 |
| metrics.trueview_average_cpv | Trueview Average Cpv | Google Ads metric: Trueview Average Cpv | METRIC | DOUBLE | — | 374,426.67 |
| metrics.unique_users | Unique Users | Google Ads metric: Unique Users | METRIC | INT64 | — | — |
| metrics.units_sold | Units Sold | Google Ads metric: Units Sold | METRIC | DOUBLE | — | 2,810.28 |
| metrics.valid_accelerated_mobile_pages_clicks_percentage | Valid Accelerated Mobile Pages Clicks Percentage | Google Ads metric: Valid Accelerated Mobile Pages Clicks Percentage | METRIC | DOUBLE | — | — |
| metrics.value_adjustment | Value Adjustment | Google Ads metric: Value Adjustment | METRIC | DOUBLE | — | — |
| metrics.value_per_all_conversions | Value Per All Conversions | Google Ads metric: Value Per All Conversions | METRIC | DOUBLE | — | 184.91 |
| metrics.value_per_all_conversions_by_conversion_date | Value Per All Conversions By Conversion Date | Google Ads metric: Value Per All Conversions By Conversion Date | METRIC | DOUBLE | — | 182.53 |
| metrics.value_per_conversion | Value Per Conversion | Google Ads metric: Value Per Conversion | METRIC | DOUBLE | — | 1,149.95 |
| metrics.value_per_conversions_by_conversion_date | Value Per Conversions By Conversion Date | Google Ads metric: Value Per Conversions By Conversion Date | METRIC | DOUBLE | — | 1,152.00 |
| metrics.value_per_current_model_attributed_conversion | Value Per Current Model Attributed Conversion | Google Ads metric: Value Per Current Model Attributed Conversion | METRIC | DOUBLE | — | — |
| metrics.value_per_platform_comparable_conversion | Value Per Platform Comparable Conversion | Google Ads metric: Value Per Platform Comparable Conversion | METRIC | DOUBLE | — | — |
| metrics.value_per_platform_comparable_conversions_by_conversion_date | Value Per Platform Comparable Conversions By Conversion Date | Google Ads metric: Value Per Platform Comparable Conversions By Conversion Date | METRIC | DOUBLE | — | — |
| metrics.video_quartile_p100_rate | Video Quartile P100 Rate | Google Ads metric: Video Quartile P100 Rate | METRIC | DOUBLE | — | — |
| metrics.video_quartile_p25_rate | Video Quartile P25 Rate | Google Ads metric: Video Quartile P25 Rate | METRIC | DOUBLE | — | — |
| metrics.video_quartile_p50_rate | Video Quartile P50 Rate | Google Ads metric: Video Quartile P50 Rate | METRIC | DOUBLE | — | — |
| metrics.video_quartile_p75_rate | Video Quartile P75 Rate | Google Ads metric: Video Quartile P75 Rate | METRIC | DOUBLE | — | — |
| metrics.video_trueview_view_rate | Video Trueview View Rate | Google Ads metric: Video Trueview View Rate | METRIC | DOUBLE | — | 10.93 |
| metrics.video_trueview_view_rate_in_feed | Video Trueview View Rate In Feed | Google Ads metric: Video Trueview View Rate In Feed | METRIC | DOUBLE | — | — |
| metrics.video_trueview_view_rate_in_stream | Video Trueview View Rate In Stream | Google Ads metric: Video Trueview View Rate In Stream | METRIC | DOUBLE | — | — |
| metrics.video_trueview_view_rate_shorts | Video Trueview View Rate Shorts | Google Ads metric: Video Trueview View Rate Shorts | METRIC | DOUBLE | — | — |
| metrics.video_trueview_views | Video Trueview Views | Google Ads metric: Video Trueview Views | METRIC | INT64 | — | 26,581 |
| metrics.video_watch_time_duration_millis | Video Watch Time Duration Millis | Google Ads metric: Video Watch Time Duration Millis | METRIC | INT64 | — | 940,477,236 |
| metrics.view_through_conversions | View Through Conversions | Google Ads metric: View Through Conversions | METRIC | INT64 | — | 30 |
| metrics.view_through_conversions_from_location_asset_click_to_call | View Through Conversions From Location Asset Click To Call | Google Ads metric: View Through Conversions From Location Asset Click To Call | METRIC | DOUBLE | — | — |
| metrics.view_through_conversions_from_location_asset_directions | View Through Conversions From Location Asset Directions | Google Ads metric: View Through Conversions From Location Asset Directions | METRIC | DOUBLE | — | — |
| metrics.view_through_conversions_from_location_asset_menu | View Through Conversions From Location Asset Menu | Google Ads metric: View Through Conversions From Location Asset Menu | METRIC | DOUBLE | — | — |
| metrics.view_through_conversions_from_location_asset_order | View Through Conversions From Location Asset Order | Google Ads metric: View Through Conversions From Location Asset Order | METRIC | DOUBLE | — | — |
| metrics.view_through_conversions_from_location_asset_other_engagement | View Through Conversions From Location Asset Other Engagement | Google Ads metric: View Through Conversions From Location Asset Other Engagement | METRIC | DOUBLE | — | — |
| metrics.view_through_conversions_from_location_asset_store_visits | View Through Conversions From Location Asset Store Visits | Google Ads metric: View Through Conversions From Location Asset Store Visits | METRIC | DOUBLE | — | — |
| metrics.view_through_conversions_from_location_asset_website | View Through Conversions From Location Asset Website | Google Ads metric: View Through Conversions From Location Asset Website | METRIC | DOUBLE | — | — |